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Forrester TEI study reveals Mailgun by Sinch ROI and outcomes
When an enterprise starts working with Mailgun by Sinch, what’s the financial impact that choice has on the business? It’s a good question – but not exactly an easy one to answer...
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Getting started with Google Postmaster Tools: Sender reputation
How’s your reputation? Your email sender reputation, that is. Your sender reputation can be the make-or-break factor for successfully landing in the inbox. It’s a score that an...
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Nine tips to keep emails from Gmail’s Promotions tab
The Gmail Promotions tab – some people love it, some people hate it, and some people love to hate it. For many of us email marketers, when we find our witty subject lines and...
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Email bounces: What to do about them
There are all sorts of reasons why an email might fail to be delivered and bounce back to the sender (also known as an SMTP Reply). Most of these reasons lie outside of your...
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What are SYN flood attacks and how can you defend against them?
“We’re under attack!” It’s a line that could very well be taken directly from Star Wars or The Matrix, but it’s also a cyber security reality. These attacks are not only sneaky but can be...
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POP vs IMAP email protocols: What's the difference?
We’ve talked about how email works and how email protocols facilitate the transfer of your emails along the way, from when you hit send to when your subscriber reads your email...
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Understanding email deliverability
The world of email is growing at an alarming rate. Today, there are approximately 4 billion email users in the world, and that’s expected to grow to 4.3 billion users by 2023. With...
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Designing HTML email templates for transactional emails
Styling HTML email templates is painful. Tables, inline CSS, unsupported CSS, desktop clients, web clients, mobile clients, and various device sizes are all things that influence...
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Should you use ChatGPT to automate your email program?
ChatGPT, do we love it? Do we fear it? Do we need it? When researching for this post we polled our team internally for their reactions to ChatGPT, and the responses were a mixed...
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Getting started with Google Postmaster Tools: Sender reputation
How’s your reputation? Your email sender reputation, that is. Your sender reputation can be the make-or-break factor for successfully landing in the inbox. It’s a score that an...
Read more
Nine tips to keep emails from Gmail’s Promotions tab
The Gmail Promotions tab – some people love it, some people hate it, and some people love to hate it. For many of us email marketers, when we find our witty subject lines and...
Read more
Email bounces: What to do about them
There are all sorts of reasons why an email might fail to be delivered and bounce back to the sender (also known as an SMTP Reply). Most of these reasons lie outside of your...
Read more
The BIMI email specification: Your reward for solid authentication
Remember in grade school when you’d get a gold star for a job well done? How about the feeling you get when you earn a new badge on GitHub? It’s always cool to get recognized...
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